In today’s fast-paced world, the dynamics of the marketing world have annoyed marketers and brand owners. Growth marketing is a constant process of experimentation and utilizing data records to create tailored strategies. Growth marketers work on analyzing the performance of marketing campaigns and seeing what factors bring the desired results. Their whole role revolves around creating strategies that make customers return for more.
Growth marketers attempt to create relations with customers, which is not necessary to convert them into customers. Instead, they create strategies that turn customers into brand advocates.
Building Blocks of Growth Marketing
Growth marketing does more than any traditional marketing or digital marketing efforts. They work on the product development of making and targeting, then analyzing, changing it, and then retargeting. They aim to create campaigns that forge for creating customer loyalty and drive brand advocates.
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A/B Testing
A/B testing is one main component of a growth marketing strategy. Any B2B digital marketing strategy or campaign needs A/B testing. The reason lies in a potential slump in the growth of their results. That’s where growth marketers use the tool of A/B testing to extract more results and make the best out of their current marketing efforts. A/B testing or multivariate testing is used for different content formats including landing pages, PPC ads, email marketing and others.
A/B testing involves the process of creating multiple variants of content formats, which means changing its graphics, content, design, and structure. This is done to see which test case brings better results and resonates more with the brand’s ideal prospects. Growth marketers create different variations of content forms to see which variation resonates with a particular group of audiences.
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Combining Multi-Channel and Omni-Channel Marketing
A growth marketer’s work is not limited to experimentation and testing new marketing variations. They work on combining multi-channel and omni-channel marketing strategies. Instead of working in a silo, they conduct a cross-channel marketing strategy that covers all the necessary stages of marketing and finds buyers at every stage of their journey.
Cross-channel marketing strategy focuses on blending email marketing, SMS marketing, and social marketing, as well as using other channels. Marketers use the mix of these marketing channels based on the preferences of the target audience. They understand their segment audience behaviors and interests and devise a cross-channel marketing strategy accordingly. That’s where A/B testing helps marketers create relevant marketing campaigns for users. They see whether organic marketing or email marketing campaigns are proving more impactful for their audience group and then use them for future campaigns.
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Listening to Customer Data
Growth marketing agencies can access advanced martech stacks to analyze customer behaviors and responses. One of the standard tools is Google Analytics to collect data effectively. Brands are always in search of customer feedback, and that’s precisely what feeds growth marketing strategies.
Growth marketers are always in need of more valuable data instead of relying on website cookies or trackers. Therefore to do this they focus on collecting qualitative information. To hear more personalized thoughts from customers, brands publish survey forms on their websites and email campaigns.
Vital Levers of Growth Marketing
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Acquisition
The goal of this stage is to familiarize the customer with the brand’s offerings. This involves experimenting with various scenarios to see how the marketing channels will resonate with their target audience. Potential users may visit a site or app and recognize the available brand offerings and explore options. The aim of marketers here is to utilize different marketing channels to connect with customers.
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Activation
This point focuses on activating customer relations. Brands focus on customers taking the actions they want. For instance, if brands design the lead magnet for downloading gated content or subscribing to newsletters. The aim is to ensure brands sign up for the above tactics.
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Retention
This stage focuses on turning brand customers into brand evangelists. It proves more cost-effective than striving to attract new ones. Brands focus on creating new strategies and plans for more potent customer bonds. Hence, improving their own revenue marketing goals.
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Referral
In this step, marketers create new roadmaps to ensure customers recommend product offerings to friends, relatives and family members. Brands offer discount links and bonuses to existing customers to encourage word-of-mouth marketing.
conclusion
B2B growth marketing involves experiencing and testing different marketing campaigns and strategies to extract feasible results. Growth marketers work on handling all the stages of marketing channels and partner with digital marketing professionals to handle all the needs of the marketing funnel. Their existence creates more impact and fosters meaningful customer loyalty.
